The Key Pieces of Good Copy

Crafting good copy is not an easy task. It requires meticulous work and assembling winning ideas and promises piece-by-piece. But what are those pieces, exactly? Here are some of the key components to consider:

Audience information: Knowing your audience is crucial. You need to learn about their demographics, psychographics, and more. Keep these learnings at the forefront of your mind as you write, and tailor your message accordingly.

Common objections: Addressing objections in your copy is essential to prevent potential customers from disagreeing with your claims and losing interest. Before you start writing, put together a list of objections and concerns to address in your copy.

Product details: To write compelling copy, you need to learn the product like the back of your hand. Get to know its features and benefits, and become more comfortable with it than anyone else. The more you know about the product, the better you'll be able to sell it.

Testimonials: Positive testimonials from customers can be a powerful tool in selling a product. Not only can you use them in your copy, but reading them will also give you a good idea of what happy customers are saying about the product. This can help you expand on the benefits in their own language.