top of page

Is Instagram worth the time?

Gone are the days when investing solely in Facebook Ads is enough for a brand's advertising strategy. Today, a more comprehensive approach is necessary, which includes investing in organic social media, such as Instagram Reels. Here are reasons why your brand should consider using Instagram Reels:

  1. Reels has high reach - Instagram created Reels in response to the growing popularity of TikTok, and has since been prioritizing short-form video on the platform.

  2. Great for older audiences - Reels is a great option for brands targeting older audiences, as they may use Reels more than TikTok.

  3. Increases trust - By having a presence on Instagram Reels, your brand can show that it is loved and trusted by customers, potentially leading to increased conversions.

  4. Cost-effective - Posting on Instagram Reels is free, excluding the cost of producing a short-form video.

A helpful tip: If an Instagram Reel performs well organically, consider boosting it with ad spend and testing it on TikTok as well.

1 view0 comments

Recent Posts

See All
bottom of page