Is Instagram worth the time?
Gone are the days when investing solely in Facebook Ads is enough for a brand's advertising strategy. Today, a more comprehensive approach is necessary, which includes investing in organic social media, such as Instagram Reels. Here are reasons why your brand should consider using Instagram Reels:
Reels has high reach - Instagram created Reels in response to the growing popularity of TikTok, and has since been prioritizing short-form video on the platform.
Great for older audiences - Reels is a great option for brands targeting older audiences, as they may use Reels more than TikTok.
Increases trust - By having a presence on Instagram Reels, your brand can show that it is loved and trusted by customers, potentially leading to increased conversions.
Cost-effective - Posting on Instagram Reels is free, excluding the cost of producing a short-form video.
A helpful tip: If an Instagram Reel performs well organically, consider boosting it with ad spend and testing it on TikTok as well.